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How do we teach our CLIENTS to use less when less is {not} popular?

  

A recent discussion regarding the role sustainability practice can play within the various disciplines in the architecture and design industry got me thinking a little differently about an idea that had been brewing around in my head for some time.

As designers, what can we do to reduce the amount of physical assets (space) used by our clients?

Why would we even do that?

To what end? Less space = less work = less fee = less Mac ‘n Cheese and we know how much we all love Mac ‘n Cheese.

Is less really more?

Or did Robert Browning or better yet Mies van der Rohe have it all wrong? Or did they each mean something completely different?

What should we do as good corporate citizens and as designers to help business reduce the consumption of resources and space?

Here are just some ideas and the genesis of an approach that will hopefully spark some serious thinking toward using less space, raw materials and more specifically energy. After all, isn’t reducing the consumption of energy the driving force behind any effort that a business can make to change its thinking toward its physical assets?......continue reading

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